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Small Business Web Sites are Different – Here’s What You Need to Know
Some companies assume that a business website is a business website, but in fact the online needs of Fortune 500 companies and small businesses are very different. If you are a small business, you need:
1) A very professional-looking website:- If your company name is not very recognizable, your website visitors will use your web design to judge your level of professionalism. After all, your potential customers have few ways of knowing whether you are an amateur, a fraudster, or a legitimate business, so first impressions do count for a great deal. Your web site will also have to get the visitor’s attention within a few seconds, which is why it’s important to make sure that a professional designer puts together your site.
2) An upfront homepage:- If you are a small business, your main products/services should be prominently displayed on your homepage. Some studies suggest that over 60% of visitors leave a website without looking at the second page. Your homepage should clearly indicate what your business has to offer the customer – this is not the place to get cutesy.
3) A Good FAQ:- Small business owners tend to get asked the same ten questions over and over again. By including them on your website, along with detailed answers, you save yourself and your customers some time.
4) Easy-to-find contact information:- You should make it easy for visitors to contact you via phone, mailing address, fax, or online contact information. Always include real-world contact information (such as a phone or address) as this tends to build trust in the online environment.
5) Call to action:- What do you want visitors to do once they visit your site? Do you want them to place an order online or call you for more information? Whatever it is, make sure that you clearly state what the next action is and invite readers to take that action on each page. Make it easy for customers to take the next action as well. If you want visitors to place an order online, for example, make sure your online order forms work and offer a phone-in order service for those who are anxious about giving out credit card information online.
6) Easy-to-find directions to your physical location. If you have a physical location. Include a Google Map or printable map so that customers can find you.
7) A blog. A blog makes a small business seem more personal and offers information that customers find useful. Blogs also tend to be easier to update than websites.
If you need help making your website work for your small business, contact Bazish.Net, the California web design firm with a difference. We work with both small and large companies and understand the unique needs of each. |
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