The Principles of Beautiful Web Design

“You don’t need to go to Art School to design great looking web sites!”

This book will show you how to:

• Create amazing designs from scratch
• Understand why some designs “work”
• Unleash your creative talents
• Master the design fundamentals: layout, color, texture, typography and imagery
• Uncover the trade secrets the great designers keep to themselves

…and much more. Far too many things to mention here!

Tired of making web sites that work absolutely perfectly but just don’t, well, look very nice? Using The Principles of Beautiful Web Design, you’ll see just how easy it can be to create aesthetically pleasing and usable web site designs.

This gorgeous, full-color book will guide you through the complete design process from getting inspiration and sketching ideas out through to choosing a color scheme, designing the layout, and selecting effective imagery.

Throughout, the focus is on simple and practical techniques that anyone can use – you don’t need to have gone to art school or have artistic flair to create stunning designs using the methods outlined in this book.

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